Home > Uncategorized > Wine Shop Waives Tasting Fee in Exchange for Social Media Shout-Outs!

Wine Shop Waives Tasting Fee in Exchange for Social Media Shout-Outs!

164d3409d3ecd2edb2aa6f19c71c32d9Having had a discussion about the place of social media in wine marketing just the night before, I was delighted to see that the very first of many Woodinville WA wineries I visited on Saturday (Matthews Estate) promised customers a free wine tasting in exchange for a mention on Twitter or Facebook. The benefits of giving freebie tastes all day in exchange for these shout outs outweigh the cons so exponentially that I was shocked later that day while at another winery by the playful comment “they are sell outs” when I was overheard talking about Matthew Cellars clever social media efforts. “Sell outs?” Is it “selling out” to: extend customer relations and direct (often real-time) winery access to potential and existing clients? What about an increase of word of mouth advertising, brand recognition, Search Engine Optimization, and the daily facilitation of online product/winery discussion? Not to mention the fact that everyone who tasted ‘for free’ that day in exchange for the shout-out will never forget that unique experience, will most likely tell people about it in the future, and may very likely become loyal to Matthews as a result. “Sell outs” I think not. Matthews Estate has done a very smart thing for their winery. I assume the “sell-outs” comment stems from fear of an increase in technology and it’s potential to overshadow old-school and more traditional wine marketing efforts. Wine is a very traditional and romantic beverage. Having been in the wine industry for years, I know that wine makers are selling more than wine. In wine marketing, the idea is to also sell the experience. Perhaps for the same reason wine makers are reluctant to adopt the screw top (which is actually one of the best ways to preserve wine), social media and internet marketing can be seen as taking the traditional romantic allure out of wine.  Now I can understand how the idea of flipping the switch on the gas fire place, unscrewing a bottle of fine wine and pulling your lap top close to Tweet about your day lacks Old World charm, but there is no question that Social Media is a very real way for wineries to increase their bottom line sales, SEO, and extend customer relations. I commend you Matthews, and I for one, have had a unique experience and will hereby be a loyal customer. It also helps that your wine completely rocks!!

For more information about Social Media, what is is and how it can benefit your company, check out “What the F**K is Social Media“.

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Categories: Uncategorized
  1. November 24, 2009 at 5:45 am

    Sell outs? Selling out to what? Clearly, anyone who thinks that a winery leveraging social media is “selling out” is way behind the times. One of my favorite quotes on this issue is from @garyvee (Gary Vaynerchuk for the uninitiated). Paraphrasing, he says, you don’t control the message anymore. Your customers control it. Responding to and interacting with them IS “the game”.

    People are already sharing their wine tasting experiences and opinions of wine via social media. Wineries who don’t participate in this conversation are just missing out.

    • November 24, 2009 at 6:09 am

      Nice Naomi (@harmonymatters on Twitter), I appreciate the comment and agree wholeheartedly. It’s such a “duh” thing for people like you and I, but explaining the importance to of a Social Media presence to many local wineries has been like trying to explain what the internet is to my grandma. My grandma: missing out on children and grand-children emailed photos and updates which she seemingly lives for these days. Wineries: missing out on marketing to a population of people that exceeds the population of the USA, that is the number of people involved in a social media platform… C’mon!!

  2. Joanne Saliby
    December 15, 2009 at 1:46 am

    I agree. Tweeting is the new way to market. Over here I push all my winery friends to get on Twitter and Facebook, especially Twitter.
    About grandmas: please don’t be quick to judge all of us by yours! Some of us–even with greats–Twitter, FB, etc. We blog http://www.wenatcheeworld.com/blog/author/jsaliby/ and write about wine and work at promoting our local wine industry.

  3. December 24, 2009 at 1:03 am

    I love your mantra” will work for wine”

    Happy Holidays,
    Adrienne

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