Home > Seattle Wine Marketing, Social Media, Wine, Wine and Social Media > Social Media Marketing Strategy for Wineries: People Will Listen if You Have Something Worth Saying

Social Media Marketing Strategy for Wineries: People Will Listen if You Have Something Worth Saying

If You Build It, They Will Follow. Do not attempt Social Media Marketing without having a clear strategy in mind! There are many facets of good strategy: setting goals within Social Media; how to go about achieving goals, and what to offer in return for customer/potential customer interest and loyalty. This post is about offering something in return for interest, loyalty, and appreciation.

Blogging about, Tweeting about, and making Facebook posts about your latest wine deals etc. will not build your Social Media community. Yes, you should use these to your advantage within the space, but do it with some finesse and thought. Engagement is key. Get creative, listen to people, offer clever incentives to get people into your tasting room. Above all, have a very specific niche and stick with it.

Let me explain what I mean by ‘specific niche’:

Without a consistent theme of your posts and Tweets, you will confuse people and lose their interest. The wrongful assumption is that you need to type up a blue streak about you you you. Telling people about the latest deals, a new vintage release, awards won etc. tends to interest people who are already a customer of your winery or shop more than potential clientele. The idea of Social Media Marketing is to extend your fan base, and get new people into your tasting room, while also engaging existing customers. I recommend creatively incorporating your wine deals and releases etc. into your well thought strategy.

Here are some examples of potential thematic niches that a wine shop or winery could adopt:

JoeShmoe Wine Cellars: Offering you excellent food and wine pairing ideas, for free!

Seattle Wine Shop: Your source of information for the newest and most unique wines available in the area.

Barbara Evans Winery: 101 wine tasting advice for the beginner enthusiast.

After coming up with this element of your strategy, i.e. what you can offer, stick with the plan. Gently and creatively incorporate your promos and events through this medium.

Please comment below and let me know what you think! I wish you luck and hope that this was helpful in your new or existing Social Media endeavors.

All Content Written By Seattle Wine Gal/ Barbara Evans

  1. December 15, 2009 at 7:37 pm


    Please don’t constantly talk about yourself. Engage folks, find out what they want to know. If they want to know a good Pinot Noir for $20, suggest one to them, especially if you don’t make one. Surely you drink wine other than your own?

    Set up search columns in HootSuite (or whatever Twitter package you prefer) for keywords relevant to your business. Track your competitors in their own column and steal (call it borrowing if that makes you feel better) their ideas, but make sure to put your own twist on it.

    Be genuinely concerned about what folks want and need. Give them recipes on or links to recipes from a page on your blog. You do have a blog don’t you?

    Did one of your competitor wineries win a medal or get a great review? Tweet about it. What comes around goes around.

    Be positive, be engaged, learn from your mistakes and most of all, get started now!

  2. December 15, 2009 at 8:44 pm

    One word: CARE

  3. December 15, 2009 at 8:47 pm
  4. December 15, 2009 at 8:48 pm

    nice post

  5. December 19, 2009 at 12:28 pm

    Great comment, Kevin! I love it – be social and care. Who would want to talk to someone who just always talked about themselves. Boring!

    Another stellar post, Barbara!

  6. December 24, 2009 at 2:29 am

    Agreed creative engagement is key – sounds boring but that’s it. One question how often to tweet without being overbearing? Thoughts?

    • December 24, 2009 at 2:30 am

      Tweeting is NEVER overbearing. Why? Because people choose to follow you! 🙂

  7. December 24, 2009 at 1:49 pm

    I love your point that you need a strategy – what exactly is your brand/you going to be about? What sort of things will you blog/tweet/FB about? How can you best serve the people that choose to interact with you? All of these questions are relevant and should be answered before any business dives into the ‘social media’ ocean. Social media audiences are forgiven but eh hem, there’s always a record of your first dismal attempts. It’s better just to do it right the first time! =)

    • December 24, 2009 at 10:04 pm

      YES YES YES. Agree with you Anne-Marie. There is another side of me though that feels it’s OK to just dive in and then collect your strategy thoughts. It depends on the way you are and the industry you are in. Many people I know waiting to get into SMedia are waiting too long to develop a strategy. Sometimes taking flight is the hardest part. Once airborne, things tend to come together surprisingly quick, provided you have focus.

  8. December 24, 2009 at 11:07 pm

    @SeattleWineGal – I hear you saying that a person / business needs to go in with a direction and a strategy, with some awareness and understanding of the tools, and the ability to adapt to change as things get going. I agree! Don’t wait to become an expert and then begin. Get you basic plan together, then jump in, begin observing, start connecting.

    Josh @nectarwine http://www.drinknectar.com

  9. Kevin Kane
    March 14, 2010 at 3:58 pm

    Excellently put!

  1. January 4, 2010 at 12:15 pm

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