Home > Social Media, Wine, Wine and Social Media > Social Media for Wineries and Wine Shops: Why is Everyone Talking About Gary Vaynerchuck?

Social Media for Wineries and Wine Shops: Why is Everyone Talking About Gary Vaynerchuck?

Wineries and Wine Shops interested in Social Media Marketing may be hearing the name Gary Vaynerchuck floating around. Even if you haven’t heard of him, or have some sort of objection to him, it’s important to at least know about this pioneer of wine marketing and personal branding. Author of Crush It, Gary is known as the Social Media Sommelier. Gary entered the wine industry by taking over his small family wine and liquor business. With a lot of hard work, he is now considered THE face of Interactive Internet Marketing for the wine industry (and well beyond). Check him out, read the book and get your butt in gear with your Social Media Marketing! If you would like more information about how to start your Social Media campaign, feel free to email me at SeattleWineGal@yahoo.com or find me on Linked’In, Twitter, or Facebook.

Check out this VIDEO! Gary Vaynerchuk – Social Media, Marketing & Personal Branding Guru

  1. December 24, 2009 at 1:08 am

    Gary is a very interesting guy. He’s worth seeing in person if he ever comes to your town.

  2. December 24, 2009 at 1:41 am

    Gary is awesome. I was fortunate enough to meet him on December 14th on his stop here in Atlanta and he was even more awesome in person than you’d imagine. Humble, genuine and very passionate.

    • December 24, 2009 at 4:35 am

      It’s always very nice to hear this about people in his position. It’s unfortunately not always the situation. Now if I could just get a Twitter RT from him, then I’ll REALLY like the guy. Ha ha

      • Drew Matich
        January 5, 2010 at 4:02 am

        Have you asked him to? In spite of all the craziness of the last few months he has been pretty responsive. Be creative 🙂

  3. December 24, 2009 at 2:10 am

    If you want to find out more & see Gary’s talk at his book signing in Seattle go to http://www.decanterbanter.com A great recap.

  4. Linnea M. Covington
    December 24, 2009 at 3:54 am


    • December 24, 2009 at 4:14 am

      Great! I’ll keep my eye on ya. Hit me up if you ever have any Social Media questions at all, happy to help. -Barbara
      Rock on Wash Port Gardener Bay Winery!

  5. Linnea M. Covington
    December 24, 2009 at 4:02 am


  6. December 24, 2009 at 4:09 am

    Gary is amazing. I had a chance to spend an evening with him at Taste of Washington two years ago and have followed his rise to… Well where he is today. I have a couple of interviews with him and an hour Social Media presentation he did at Seattle Wine Outlet on DecanterBanter.com http://tinyurl.com/yhylppg – look about half way down the page.

    Lawrence Cramer

    • December 24, 2009 at 4:16 am

      I am so happy that THE Decanter Banter himself showed up to my blog! Thanks so much Lawrence, checking out that link now. Will Tweet it too. Appreciate the drop in. -Barbara

      • December 25, 2009 at 3:25 am

        Wow… “THE Decanter Banter”?! You’ve just made my day! I’m feeling oh so official right now. I’m off to buy me a bigger hat. 🙂

        Thanks “Gal”

      • December 26, 2009 at 2:23 am

        Ha ha, you know your the man. Or should I say THE man. 🙂

  7. December 24, 2009 at 9:07 am

    Gary is GREAT at marketing but has become what he disliked about the wine world. I’ve had the good fortune of meeting Gary as well and in private love the guy but I think he has lost his original focus to be the guy that relates to the casual wine consumer.

    • December 24, 2009 at 9:10 am

      Yes, I see this as a prevalent theme in the “wine world”. Can you elaborate on the “original focus” he has lost? I am so curious!

      • December 24, 2009 at 1:07 pm

        He wanted to be the average Joe’s wine guru and unfortunately there is not a financial or business draw to being average Joe’s wine guru, so he switched his focus and became viral medias wine guru. Much more profitable and long term much smarter but if you say you are ABSOLUTELY one thing you shouldn’t switch mid stream to satisfy the masses. Go with what you know and what you love and be you, thats what he preaches right?

  8. December 24, 2009 at 12:27 pm

    Gary’s simple view and wonderful humility is refreshing. We need to get him down to Australia. BUT then again, I want to be a bit selfish and meet him first.

    Barbara, thank you for introducing Gary and this link to me.

    Cheers, Michael

    Michael Datta – Vintner
    MDV Handcrafted – Premium Barossa & Eden Valley Wines

  9. December 24, 2009 at 4:04 pm

    Hi SWG, my first comment 🙂 In response to your “…Gary V banter…” note on Facebook –

    I had the pleasure of meeting and interviewing Gary in London just a couple of weeks ago http://bit.ly/5kbU1z – and as you can see in the vid, he really is that easy to talk to.

    One thing I also noticed about Gary is that he’s ON! When you’re talking to him, he’s already 5 steps ahead and able to backtrack on a dime if needed as well. You can literally hear the wheels turning.

    What happens with anyone who reaches a certain level of celebrity in any sector is that he/she will probably wind up pissing off anyone who was following them from the very beginning… because they feel “they’ve changed”. He hasn’t changed! He’s doing what Gary does – following his DNA! No comprimises! And Gary’s DNA is not waiting for opportunity to come knocking but rather recognizing it early on, grabbing it by the scuff of the collar and showing it who’s boss… whether that opportunity is in wine, in books, social networks etc. He’s a doer. And when doers do what they do, they leave a wake behind them.

    Simple “Gary Wine Guy” has left the building… a long time ago. And obviously many people like simple.

    I say more power to him and in the end it’s up to us whether or not we do our own thing or not.

    Keep on keepin’ ON!

    • December 24, 2009 at 9:52 pm

      “Don’t be afraid to go out on a limb. That’s where the fruit is”. I don’t remember who said this to me, but I hold it dear. I do see Gary as one of those biggies who is still “keepin’ it real”. There are enough wine people who have an aversion to him though, that I always love to listen to their reasons why. Thanks for stopping by (truly appreciated), and sending that link. I will spread it around! -SWG

  10. December 24, 2009 at 10:02 pm

    Go to tv.winelibrary.com and watch Gary’s first episode. Compare that with his more recent stuff. He’s far more entertaining now than he was back then.

  11. December 25, 2009 at 2:45 am


    Nice thread here. I was with Kevin above when Gary came to Atlanta. While I don’t think he’s breaking a lot new ground in his new book, he does do it in a straight-forward manner and is bringing many new and young internet constituents with him. Here are a few things I learned and why I have been following him:



  12. December 29, 2009 at 10:02 pm

    Gary V. is very entertaining and quite brilliant, as far as I can tell, when it comes to growing business, period. Obviously, he was and still is well above the curve when it comes to social media and web 2.0. His book shed a ton of like on the building of “my brand” on line. Thanks for the conversation. It’s truley remarkable how blogging/social media and the likes and so quickly bring completely different sectors of the business world together (like wine and real estate) with a simple blog conversation!
    Continued success to you in 2010 and beyond.

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