Home > Seattle, Seattle Wine Marketing, Social Media, Social Media Tactics, Uncategorized > Real Life Social Media Success: The Influence of a Great Campaign

Real Life Social Media Success: The Influence of a Great Campaign

Sorbet at Russells Dining (@RussellsDining) in Bothell, WA

Picture this scene. I’m in a gorgeous restaurant (that I frequent often) on a date with my snookems. We were dining fireside, great wine, nice shoes… the works. Before I go further, I digress a bit… I tend to have a one track mind and bore the hell out of him with Social Media talk, so on the way to the restaurant I mentioned something about having a Social Media and Seattle Wine Gal free dinner. I will tell you now that it was NOT an evening void of Seattle Wine Gal, and here’s why.

[Keep in mind how this directly relates to the real power of influence that exists within the walls of Social Media].

We were talking about an upcoming trip possibility and how we can go about it since we have a new puppy when I was interrupted mid sentence and told by him that someone in the restaurant was talking about “Seattle Wine Gal”. We both listened quietly and finally spotted the table of 6 who were enjoying a bottle of one of my favorite wines a few tables away. Phones all out in a tweet-friendly position, one of the gents was saying: “Seattle Wine Gal highly recommends this place. She’s become one of Seattle’s prominent tweeters and has awesome recommendations for wine and cool events.” I phased out and let them have their privacy back, but I did notice my name come up again a few times later that night. I must also mention that the wine they had ordered was a wine I recommended last week on Twitter.

Now folks, it is imperative that you know that I am not writing this to ‘toot my horn’. I was literally SHOCKED to hear this, and didn’t quite know if I liked the little bit of notoriety. It really did, however, get me thinking a lot about spreading a message through Social Media platforms such as twitter and Facebook, and how very powerful it can be if done well and with honesty and enthusiasm.

I have worked with many restaurants, wine shops and wineries to help them get on the Social Media Map. I am sure to check in with them up to 6 months afterward to see how their campaign is influencing business. They have all reported super positive things, and I can see just how well their campaigns are developing.

I am having an absolute blast with Seattle Wine gal, and meeting so many new and great people as a result. I did not set up this persona to make money, but I have been offered countless job opportunities, free event tickets, meals, wine etc. as a result. I sometimes feel that I am sitting on a gold mine of sorts. The fact of the matter is that everyone has the same opportunity to be doing so.

Thanks for letting me share this thought with you. Please contact me at Contact@SeattleWineGal.com if you have any questions, or would like to touch base about your own Social Media Efforts and how I can possibly help you.

Thanks all for the support folks, I truly appreciate it.

-Seattle Wine Gal

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  1. February 9, 2010 at 11:08 am

    Keep up the great work!!! Would love to have you in my town to follow your advice.

  2. February 9, 2010 at 2:40 pm

    Nice! Your great work shows. Having a blog with local flair can be rewarding. I have been tapped on the shoulder at several wine bars and wineries by people who found those places via my blog. It’s nice to know that people are following your footsteps and planning an evening, weekend, or even picking a bottle of wine based on your recommendations. Continued success w/ Seattle Wine Gal 🙂

    Cheers!

    Dezel aka @myvinespot

  3. February 9, 2010 at 4:33 pm

    Awesome! Good work! It’s sure gratifying to know that people actually do “follow” us. (Although, as you said, it can be a little disconcerting too!)

    I love your point that anyone can do this. And it doesn’t have to take hours and hours every day, just consistent effort, caring, noticing, being helpful (and knowing your stuff helps too!).

  4. February 9, 2010 at 6:25 pm

    Nice … see hard work does pay off in different ways ..

  5. February 10, 2010 at 5:59 pm

    I agree that the success of a great campaign can really be a cool thing. I enjoyed the post.

  6. February 10, 2010 at 8:05 pm

    It is amazing @seattlewinegal, congrats for feeling that moment and understanding the power of social media. You express it all in an amazingly powerful way!!

  7. Joe
    February 10, 2010 at 9:32 pm

    Gratifying experience, fo’ sure!

  8. February 11, 2010 at 8:36 am

    Thanks folks! Having a blast with SWG, and meeting awesome new people like you!

  9. February 21, 2010 at 2:07 pm

    Perfect!Great! This helped a bunch! I’ve seen a couple
    rather confusing sites lately, this cleared up a lot confusion I had.

  1. February 9, 2010 at 10:55 pm

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