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Posts Tagged ‘Facebook’

You Know You’re a Wine Snob When…

…you find yourself ‘aerating’ your milk by swirling it aggressively in the glass. Heather Hope
… you unscrew the bottle cap from a Bud Light. And you sniff it. Jerry Pierson
…you bring your own stemware to a restaurant.
…you refuse to drink out of the box and insist on putting the wine in a glass.
Carol Prucha Evans <— oh SNAP, Should I admit that Carol is my mom?!
….you use a points rating system for the drinking water: 98 points, 2010 vintage ala tap water, some mineral taste on the palate, little to no nose and not dry at all, very quaffable and inexpensive…. Gary Krimont
…you carry a corkscrew in your pants pocket! @WLarryC
… you take some of your wine bottles to a friend’s apartment for recycling so the garbage guys won’t think you have a problem. 😉 Naomi Whitmore Pollack
…you bring your own aerator to a restaurant @HipsForHire
…when its Riedel or nothing else! @abryksa
…when you won’t drink a bottle of wine less than $20. @DaveBenjamin
…When your friends refer to you as “The Cork Dork”Jeff Morrow
…you must precurse a statement by saying, “I’m not a wine snob, but…”Jason D. Brumley
…you start making cute things for the house out of all the corks you’ve collected. Steven Petersen
…when you scoff at the fact that a resturant only offers “house red” or “house white.”
… It takes you longer to take the first sip than it did to pour it in the glass. Ariana Emery Burgess
… you fly 1500 miles to drink your favorite wine instead of drinking it at home!!!! Scott Miller
…every time you purchase a bottle of wine, you then check Wine Spectator online for the rating.Emily Campen-Mrachek
… you post a question on FB and twitter asking what makes other people a wine snob 🙂 Tom Black <– Oh JAB!
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THANK YOU Twitter and Facebook Fans For… well… writing this blog post for me! I put the question out there “You Know You’re A Wine Snob When…” and got an amazing response. Any response with an @ symbol and a name after it is the Twitter handle of someone I follow on Twitter. All other responses have a link to Facebook accounts. ‎What a stellar Social Media Community I am involved in!
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Social Media and Networking- Are We All Becoming Idiots?

I have heard about, read, watched and pondered deeply about people declaring that Facebook, Twitter and Blogging is destroying our brains. Where has reading gone? Why don’t kids play anymore, or old folks gather to play chess? What about college students meeting for coffee to discuss the unique relationship dynamics between Simone de Beauvoir and Jean Paul Sartre?

I have a bachelors degree in History, Political Science, and English, with a minor in Philosophy and a MA in Social Anthropology, am I allowing a finely tuned noggin to turn to dust by permissing myself to be immersed in these new fangled Social Media Networks?

During a discussion with one of the countries greatest Social Media minds, Chris Pirillo, a week or two ago, I caught myself admitting that Twitter has forced me to re-think making a point. It has conditioned me to make my point quickly, clearly, and in a way most everyone can understand. As an English major, and someone who has been public speaking and teaching for many years, this was an interesting revelation to me. I also feel that my years of archival research experience were a joke compared to the access of information I have now, the type of information, and who it is coming from. OK, so maybe the content has changed a bit… but so has my life. I went from 15 hour nights spent in the NYU library ten years ago, researching one question I had about Elenore Roosevelt’s involvement with the Universal Declaration of Human Rights, to tweeting “What’s the best Banana bread recipe” last night, and getting 30 answers in 10 seconds.

It is obvious that the type of information we get from each other over these social spaces is quite different than the information found in archives and the works of Nietzsche, Marx and The American Anthropological Association, but who cares! The information is relevant and applies to our every day lives… and it comes real time! I have not lost the book worm nerd in me… the girl who reads Shakespeare well into the night, just because I tweet. If anything, I have exponential access to new information, not to mention friends and connections with people who I truly believe “are there for me”. I write this, by the way, as I eat a banana muffin- the recipe of the grandmother of someone I have never met who is on Twitter. It’s the best muffin I’ve ever had. Her name was “Grandma Jo”.  A few key take-home points: 1. I like muffins. 2. I am not an idiot, and neither are you, we just like to tweet and connect on Facebook.

“Not everyone would think that the actor Ashton Kutcher’s Twitter musings on his daily doings constitute part of “the universal body of human knowledge.” But the Library of Congress, the 210-year-old guardian of knowledge and cultural history, thinks so”. See HERE for a recent New York Times article about Twitter and historical archiving.

Social Media Strategy or Tacky? Putting Twitter/Facebook Info on Wine Labels

January 19, 2010 50 comments

“Oh c’mon Seattle Wine Gal, I know you’re ‘into’ Social Media Marketing, but Twitter names on wine bottle labels? That’s just stupid”. Was something like that going through your mind when you read the title? OK, OK, understandable. While it may seem a little tacky, it could also be one of the most progressive social media marketing decision a winery could make right now! Here are a few pros and cons that I can think of for an idea like this. Please comment below to share your thoughts and to add to my pros and cons list.

Con:

  1. Social Media platforms are always changing; Twitter/Facebook/your blog may not always be around, how embarrassing for you when people cellaring your wine, see an outdated twitter/facebook/blog 5-10 years later when they open the wine!
  2. You may turn off a lot of people who feel that it is tacky and tasteless; losing some of your potential/existing clientele– it’s just too risky!
  3. Wine marketing has always been about selling more than just wine; you are selling an experience. A Twitter name on a wine bottle causes the wine to lose all romantic and traditional appeal.
  4. It creates a stressful situation for winery staff or vintners, who then have to constantly stay on top of their social media efforts, even during crush and other very busy times… too overwhelming!
  5. The marketing worth of the back of a wine label is alluring tasting notes and winery history- a Facebook web address is not alluring and will not help sell wine.

Pro:

  1. MAJOR increase in visibility in online social media communities, which IS the next/new way to market products.
  2. Increase in Twitter/Facebook/blog follower counts, which will help establish industry leadership in the social media space.
  3. You will be viewed as fun, hip and appealing to a younger target market.
  4. You are making yourself immediately accessible to your clientele (they can contact you and get ‘real time’ interaction with you and your followers).
  5. People WILL talk about you for having done something so bold– this is always a good thing.
  6. Your buyers will follow you on Facebook and Twitter and buy more wine after seeing your tweets/posts about upcoming deals; it is a way of continuing a relationship with them and creating loyalty- you will sell more wine!

Lets face it folks, when t.v. came out, companies were apprehensive to spend their marketing dollars on it; they stuck with radio until they realized how lucrative it was. When businesses started creating ‘websites’, many were apprehensive to do so (some companies still don’t have one)! We are in the age of twitter now; why not strike while the iron is hot? What do you say, is a Twitter name on a wine label like screw caps- beneficial and will slowly gain acceptance but currently risky due to potential alienation?

Social Media for the Wine Industry: How Important is Your Follower Count?

January 4, 2010 20 comments

Social Media for the Wine Industry: How Important is Your Follower Count?

I’m going to skip the quality over quantity banter for a second here and answer this question truthfully as I see it. YES, your number of followers on Twitter, Facebook, your blog subscribers etc. IS important if you are attempting to use Social Media for business. Here are a few reasons why.

1. As controversial as this can be in the world of Social Media junkies like myself, a higher number of followers DOES give you more clout. Not everyone is impressed by someone on Twitter with 15,000 followers (for reasons I will discuss below). I assure you, however, that the number is glanced at by most people who pop onto your page, and (at least part of) your ‘tweet worth’ is assessed instantly. This is done even by people like myself, who feel that engagement is second to nothing, and that large quantities of followers may say nothing about the quality of the posts and the postees ability to entertain/teach/engage me.

2. The second reason that a higher follower count is important is that if you amass your followers carefully and in the right places, a larger number of followers will spread your message further. Obviously, from a business perspective, this raises your chances of reaching new clientele by increasing your visibility. I must caution you that the more followers you have, the more work you will have to do to keep the beach ball floating over the crowd while letting everyone get a hit at it. Keep focused on your goals and strategy to increase your chances of being able to manage a larger following. Don’t ‘drop the ball’ on other peoples attempts to engage with you- answer people’s RT’s, posts, and emails, and do so as publicly as possible.

Getting back to Quality over Quantity. I DO feel strongly that posting messages to 15,000 followers who don’t care is pointless. It is extremely important to target ‘follower growth’ efforts towards people who want to hear your message, and may ultimately purchase your product. There is no point in seeking out a taxidermist in Hong Hong when you sell wine in Woodinville, WA. While I would ‘follow’ the taxidermist back, I would not ‘look’ for him. I recommend focusing your efforts first in your own backyard.

How to create a strong, quality following. While I could delve deep and start getting into cross posts, link-backs and pings, social bookmarking and even SEO visibility, I will instead offer you a very do-able Social Media 101 Twitter, Facebook, and blog subscription tip: Seek out and Follow the followers of people like you, follow people who live in the demographic of your business, do key word searches for people who may be interested in what you have to say; follow these people and engage with them. Following is so important because many of the people you reach out to and follow WILL follow you back.*

How to manage that goofy looking unbalanced number of followers/followees on Twitter? Check out Twitter applications such as TwitterKarma or FriendorFollow to un-follow people who do not follow you back.

Now go raise your follower count with a target audience in mind, and plans to engage and listen to them and you are a step closer to business success within Social Media.

If you would like to create a strong and effective Social Media Campaign and live in the Seattle area, please contact me. I am not a contractor, I do one on one sit-down appointments with people in exchange for wine or food! Also, Get on My Radar Screen!

Email: contact@seattlewinegal.com

*There is so much subjectivity within Social Media, and so many varying ideas. I encourage you to listen to other forms of methodology to find the one that fits best for you and your goals. This is just one of many ways of “doing Social Media”.

All Content Written by: Seattle Wine Gal

Social Media for Wineries and Wine Shops: Why is Everyone Talking About Gary Vaynerchuck?

December 24, 2009 21 comments

Wineries and Wine Shops interested in Social Media Marketing may be hearing the name Gary Vaynerchuck floating around. Even if you haven’t heard of him, or have some sort of objection to him, it’s important to at least know about this pioneer of wine marketing and personal branding. Author of Crush It, Gary is known as the Social Media Sommelier. Gary entered the wine industry by taking over his small family wine and liquor business. With a lot of hard work, he is now considered THE face of Interactive Internet Marketing for the wine industry (and well beyond). Check him out, read the book and get your butt in gear with your Social Media Marketing! If you would like more information about how to start your Social Media campaign, feel free to email me at SeattleWineGal@yahoo.com or find me on Linked’In, Twitter, or Facebook.

Check out this VIDEO! Gary Vaynerchuk – Social Media, Marketing & Personal Branding Guru

Social Media Marketing Strategy for Wineries: People Will Listen if You Have Something Worth Saying

December 15, 2009 12 comments

If You Build It, They Will Follow. Do not attempt Social Media Marketing without having a clear strategy in mind! There are many facets of good strategy: setting goals within Social Media; how to go about achieving goals, and what to offer in return for customer/potential customer interest and loyalty. This post is about offering something in return for interest, loyalty, and appreciation.

Blogging about, Tweeting about, and making Facebook posts about your latest wine deals etc. will not build your Social Media community. Yes, you should use these to your advantage within the space, but do it with some finesse and thought. Engagement is key. Get creative, listen to people, offer clever incentives to get people into your tasting room. Above all, have a very specific niche and stick with it.

Let me explain what I mean by ‘specific niche’:

Without a consistent theme of your posts and Tweets, you will confuse people and lose their interest. The wrongful assumption is that you need to type up a blue streak about you you you. Telling people about the latest deals, a new vintage release, awards won etc. tends to interest people who are already a customer of your winery or shop more than potential clientele. The idea of Social Media Marketing is to extend your fan base, and get new people into your tasting room, while also engaging existing customers. I recommend creatively incorporating your wine deals and releases etc. into your well thought strategy.

Here are some examples of potential thematic niches that a wine shop or winery could adopt:

JoeShmoe Wine Cellars: Offering you excellent food and wine pairing ideas, for free!

Seattle Wine Shop: Your source of information for the newest and most unique wines available in the area.

Barbara Evans Winery: 101 wine tasting advice for the beginner enthusiast.

After coming up with this element of your strategy, i.e. what you can offer, stick with the plan. Gently and creatively incorporate your promos and events through this medium.

Please comment below and let me know what you think! I wish you luck and hope that this was helpful in your new or existing Social Media endeavors.

All Content Written By Seattle Wine Gal/ Barbara Evans

Back to Basics: What Can Social Media Do For You and Your Winery?

December 13, 2009 9 comments

On Dec 1st I published a blog post entitled: ‘Winery Guide to Measuring Results of Social Media Efforts. Click Here to read that post. I think I posted about Measuring results a bit preemptively. Perhaps you know what Social Media is, but are curious about whether or not you should be on-board. If that is the case, please read on. I have done some thinking and have taken those same Social media proponents spoken about in the Dec 1st post, and have compiled a list of how Social Media can help your winery or business. This post is dedicated to Woodinville’s NW Totem Cellars, whose efforts to be a unique and small production winery will very soon be coupled with a Social Media campaign (they have reached out to me and expressed an interest in getting their presence off the ground). Please help them out by following them on Twitter: @NWTotemCellars.

When done properly,

  • Social Media are an extension of customer service and relations. Social media allows customers direct, and often real time, interaction with and access to you, your staff, and family (if you so chose). When done right, it also offers clients and potential clients the feeling of exclusive insider access (“you hear it first”, coupon codes, new release info etc). It also allows you as a business direct access to what people are saying about you, and allows you to jump in on the conversation.
  • Social Media establishes trust through dialogue, participation, and conversation. Rather than speaking ‘at’ your customers, and telling them what you want them to hear, social media enables you to listen and exchange ideas with them. This provides a human touch and puts a human face on your business.
  • Social Media increases your reputation. Providing information and/or services free of charge (via blogs, articles etc), you not only develop customer appreciation, but also become a respected authority/expert in your field.
  • Social Media increases word of mouth and recognition. The more people that are talking about you and/or your products on the web, the more people that are talking about you to friends, family coworkers etc. in the ‘real world’ Here is an example of how powerful this can be.  There are currently more than 300 million active Facebook users, the average of which has 130 Facebook friends. If you get just 10 of them to post a comment mentioning you, that comment has the potential to be read by 1,300 people, who may then mention you in their own comment posts!
  • Social Media efforts lead to an increase in SEO (Search Engine Optimization). Once efforts to increase product/company mention online become established and implemented, online mention of your company, and any other topic that you may be blogging, tweeting about, or discussing online will be directly connected to you when someone searches said topics. For example, if you write, post, and publish enough articles with the key words “ fine wine on a budget”, when someone does an online search to find out how they can afford good wine on a tight budget, your company name appears at the top of the list. 
  • Social Media , when done properly, increases sales. Social media efforts that have a strategic focus, plan, and goal, as well as a properly maintained and executed campaign, will result in an increase in sales. Trust building, increased visibility, reputation, word of mouth, and SEO all directly increase the amount of interest, foot traffic and sales for your business.

All of these factors tie in together. Social Media is cyclical and aspects of it are interwoven. This can make it a tricky endeavor to trust due to the nature of the difficulty in measuring results. I have offered a few ideas about measurement, please feel free to check out my Dec 1st post. Also, as always, please feel free to contact me directly if you would like more Social Media tips or an in-person one on one tutorial.

Seattle Wine Gal: Social Media for Seattle Area Wineries and Wine Shops