Archive

Posts Tagged ‘Gary Vaynerchuck’

Social Media in the Wine Industry… You on Twitter yet? #WAMerlot

You’re invited to the largest simultaneous online Washington Wine tasting event ever (well at least that we know of). Gaining inspiration from Rick Bakas’ #CaliCabs event (and the upcoming #SauvBlanc event on March 4), a group of Washington wine writers and bloggers are hosting a national #WAMerlot taste and tweet.

RSVP for the Event at http://wamerlot.eventbrite.com

Join us Thursday, March 25 from 5 – 7 PM (PST)

Participation is simple – Find a Washington Merlot, open the bottle, drink it and tweet about it using the #WAMerlot hashtag. Using a program like TweetDeck will make participation easier (see the video on the upper right of this page).

Can’t find WAMerlot? Fear not, a special collaboration with Wine Library brings you three choices in various price ranges. Buy one or buy all three. Click the image below to see the killer deals Gary Vaynerchuk and team put togther for us!

Are you a Washington Winery? Click here for details on how YOU can make this an effective event for you!

Why Merlot? This is not a screw Sideways and shaft Miles event. This is an event to celebrate a wine variety that helped put Washington on the map. Previously I asked the question, “Which one grape best defines Washington?” The challenge, many grapes grow well and thrive in the various climates of the state. Along with smooth and rich Merlot, Washington is known for big Cabernet Sauvignon, bold Syrah, richly crafted Chardonnay, inspiring Riesling and more. With 122 votes, the outcome is below. While Merlot may not be the clear winner, it is more widely planted and more wineries across the state feature a Merlot or a predominant Merlot blend. Over the next four week’s leading up to #WAMerlot, I’ll feature a special segment on Merlot!

This event is co-sponsored by some great people on Twitter:

@seattlewinegal, @wawinereport, @nwwineandre @shona425 @wineeyak @yakimavalley @lunabeanmedia @winebeerwa @catie @walla2winewoman

Drink Happy!

*Content taken from http://www.drinknectar.com with permission and was written by Josh Wade @nectarwine

Social Media for Wineries and Wine Shops: Why is Everyone Talking About Gary Vaynerchuck?

December 24, 2009 21 comments

Wineries and Wine Shops interested in Social Media Marketing may be hearing the name Gary Vaynerchuck floating around. Even if you haven’t heard of him, or have some sort of objection to him, it’s important to at least know about this pioneer of wine marketing and personal branding. Author of Crush It, Gary is known as the Social Media Sommelier. Gary entered the wine industry by taking over his small family wine and liquor business. With a lot of hard work, he is now considered THE face of Interactive Internet Marketing for the wine industry (and well beyond). Check him out, read the book and get your butt in gear with your Social Media Marketing! If you would like more information about how to start your Social Media campaign, feel free to email me at SeattleWineGal@yahoo.com or find me on Linked’In, Twitter, or Facebook.

Check out this VIDEO! Gary Vaynerchuk – Social Media, Marketing & Personal Branding Guru