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Posts Tagged ‘Social Media Tips’

Social Media and Networking- Are We All Becoming Idiots?

I have heard about, read, watched and pondered deeply about people declaring that Facebook, Twitter and Blogging is destroying our brains. Where has reading gone? Why don’t kids play anymore, or old folks gather to play chess? What about college students meeting for coffee to discuss the unique relationship dynamics between Simone de Beauvoir and Jean Paul Sartre?

I have a bachelors degree in History, Political Science, and English, with a minor in Philosophy and a MA in Social Anthropology, am I allowing a finely tuned noggin to turn to dust by permissing myself to be immersed in these new fangled Social Media Networks?

During a discussion with one of the countries greatest Social Media minds, Chris Pirillo, a week or two ago, I caught myself admitting that Twitter has forced me to re-think making a point. It has conditioned me to make my point quickly, clearly, and in a way most everyone can understand. As an English major, and someone who has been public speaking and teaching for many years, this was an interesting revelation to me. I also feel that my years of archival research experience were a joke compared to the access of information I have now, the type of information, and who it is coming from. OK, so maybe the content has changed a bit… but so has my life. I went from 15 hour nights spent in the NYU library ten years ago, researching one question I had about Elenore Roosevelt’s involvement with the Universal Declaration of Human Rights, to tweeting “What’s the best Banana bread recipe” last night, and getting 30 answers in 10 seconds.

It is obvious that the type of information we get from each other over these social spaces is quite different than the information found in archives and the works of Nietzsche, Marx and The American Anthropological Association, but who cares! The information is relevant and applies to our every day lives… and it comes real time! I have not lost the book worm nerd in me… the girl who reads Shakespeare well into the night, just because I tweet. If anything, I have exponential access to new information, not to mention friends and connections with people who I truly believe “are there for me”. I write this, by the way, as I eat a banana muffin- the recipe of the grandmother of someone I have never met who is on Twitter. It’s the best muffin I’ve ever had. Her name was “Grandma Jo”.  A few key take-home points: 1. I like muffins. 2. I am not an idiot, and neither are you, we just like to tweet and connect on Facebook.

“Not everyone would think that the actor Ashton Kutcher’s Twitter musings on his daily doings constitute part of “the universal body of human knowledge.” But the Library of Congress, the 210-year-old guardian of knowledge and cultural history, thinks so”. See HERE for a recent New York Times article about Twitter and historical archiving.

Social Media Tips for the Wine Industry: Your Twitter Homepage

February 22, 2010 4 comments

The details of your Twitter homepage ARE important for your Social Media efforts.

  • Pay attention to your bio (use key words for best Search Engine Optimization (SEO)
  • Chose a hometown location of the closest city to you to maximize people’s search for you
  • Customize your background with completely free applications such as FreetwitterDesigner
  • Chose a high quality image that you keep consistent throughout your platforms (Facebook, blog etc)

Social Media Strategy or Tacky? Putting Twitter/Facebook Info on Wine Labels

January 19, 2010 50 comments

“Oh c’mon Seattle Wine Gal, I know you’re ‘into’ Social Media Marketing, but Twitter names on wine bottle labels? That’s just stupid”. Was something like that going through your mind when you read the title? OK, OK, understandable. While it may seem a little tacky, it could also be one of the most progressive social media marketing decision a winery could make right now! Here are a few pros and cons that I can think of for an idea like this. Please comment below to share your thoughts and to add to my pros and cons list.

Con:

  1. Social Media platforms are always changing; Twitter/Facebook/your blog may not always be around, how embarrassing for you when people cellaring your wine, see an outdated twitter/facebook/blog 5-10 years later when they open the wine!
  2. You may turn off a lot of people who feel that it is tacky and tasteless; losing some of your potential/existing clientele– it’s just too risky!
  3. Wine marketing has always been about selling more than just wine; you are selling an experience. A Twitter name on a wine bottle causes the wine to lose all romantic and traditional appeal.
  4. It creates a stressful situation for winery staff or vintners, who then have to constantly stay on top of their social media efforts, even during crush and other very busy times… too overwhelming!
  5. The marketing worth of the back of a wine label is alluring tasting notes and winery history- a Facebook web address is not alluring and will not help sell wine.

Pro:

  1. MAJOR increase in visibility in online social media communities, which IS the next/new way to market products.
  2. Increase in Twitter/Facebook/blog follower counts, which will help establish industry leadership in the social media space.
  3. You will be viewed as fun, hip and appealing to a younger target market.
  4. You are making yourself immediately accessible to your clientele (they can contact you and get ‘real time’ interaction with you and your followers).
  5. People WILL talk about you for having done something so bold– this is always a good thing.
  6. Your buyers will follow you on Facebook and Twitter and buy more wine after seeing your tweets/posts about upcoming deals; it is a way of continuing a relationship with them and creating loyalty- you will sell more wine!

Lets face it folks, when t.v. came out, companies were apprehensive to spend their marketing dollars on it; they stuck with radio until they realized how lucrative it was. When businesses started creating ‘websites’, many were apprehensive to do so (some companies still don’t have one)! We are in the age of twitter now; why not strike while the iron is hot? What do you say, is a Twitter name on a wine label like screw caps- beneficial and will slowly gain acceptance but currently risky due to potential alienation?

Wine Industry Tweetup: The Social Media Benefits of Hosting

January 11, 2010 16 comments

Sat Jan 9th Tweet-up at Alexandria Nicole Cellars, Woodinville WA

A wine Tweetup is when a group of people who ‘tweet’ about wine on Twitter meet in real life to taste or drink wine. Before, after and at the event, the attendees tweet about where they are and what wines they are drinking. Whether the host business is on Twitter or not, the business receive a great deal of online mentions and recognition for having hosted the event. In return for the mentions, they provide the group with a complimentary wine tasting (hopefully), and sometimes food as well. The level of what the host business offers can range from a complimentary small flight of wine to a fully catered wine dinners.

Lately, I have been tweeting about recent wine tweetups, and how I am planning on organizing some in the future. I have gotten a barrage of messages asking me how to organize a wine tweetup. I have also received a lot of attention from restaurants, wineries, and wine shops asking me if they can provide the venue. I am so glad that these businesses realize the benefits of hosting such an event, and how exponential the ROI (return on investment) can be for them.

Getting in good with people who have the ‘power’ to tell thousands about your business is one smart move!

Social Media methodology and tactics range greatly from business to business; within the wine industry there are very unique and exciting opportunities. Whether it be giving complimentary tastings for online recognition, or offering special Facebook or Twitter customer discounts, it is a wonderful space to utilize. I speak with many Businesses that have a social media campaign, or host tweetups who tell me of the amazing benefits. Here is what Ali from Alexandria Nicole Cellars (who hosted an excellent tweetup last week) recently told me:

“We really enjoyed meeting a group of people who love wine & introducing them to ours. We look forward to continue talking to them on Twitter, reading their blogs & Facebook pages, seeing their photos & seeing them again in person at our tasting rooms & events. We are strong supporters of social media & believe tweetups are one of many social media approaches to build relationships with a very valuable community of wine enthusiasts.”

If you have a wine or food business and would like to host a tweetup, find a few influential wine tweeters who live in the area and invite them to come to a tweetup event that you will host. Another way to be a venue host is to ask an influential wine blogger or tweeters to organize the attendees of the event, and you will provide the wine/food and venue.

A special thank you to Russell’s Restaurant for the amazing wine pairing appetizers provided at the Alexandria Nicole Cellars tweetup.

See more about this topic: What can Social Media do for Your Winery?

All content written by Seattle Wine Gal.

Social Media for the Wine Industry: How Important is Your Follower Count?

January 4, 2010 20 comments

Social Media for the Wine Industry: How Important is Your Follower Count?

I’m going to skip the quality over quantity banter for a second here and answer this question truthfully as I see it. YES, your number of followers on Twitter, Facebook, your blog subscribers etc. IS important if you are attempting to use Social Media for business. Here are a few reasons why.

1. As controversial as this can be in the world of Social Media junkies like myself, a higher number of followers DOES give you more clout. Not everyone is impressed by someone on Twitter with 15,000 followers (for reasons I will discuss below). I assure you, however, that the number is glanced at by most people who pop onto your page, and (at least part of) your ‘tweet worth’ is assessed instantly. This is done even by people like myself, who feel that engagement is second to nothing, and that large quantities of followers may say nothing about the quality of the posts and the postees ability to entertain/teach/engage me.

2. The second reason that a higher follower count is important is that if you amass your followers carefully and in the right places, a larger number of followers will spread your message further. Obviously, from a business perspective, this raises your chances of reaching new clientele by increasing your visibility. I must caution you that the more followers you have, the more work you will have to do to keep the beach ball floating over the crowd while letting everyone get a hit at it. Keep focused on your goals and strategy to increase your chances of being able to manage a larger following. Don’t ‘drop the ball’ on other peoples attempts to engage with you- answer people’s RT’s, posts, and emails, and do so as publicly as possible.

Getting back to Quality over Quantity. I DO feel strongly that posting messages to 15,000 followers who don’t care is pointless. It is extremely important to target ‘follower growth’ efforts towards people who want to hear your message, and may ultimately purchase your product. There is no point in seeking out a taxidermist in Hong Hong when you sell wine in Woodinville, WA. While I would ‘follow’ the taxidermist back, I would not ‘look’ for him. I recommend focusing your efforts first in your own backyard.

How to create a strong, quality following. While I could delve deep and start getting into cross posts, link-backs and pings, social bookmarking and even SEO visibility, I will instead offer you a very do-able Social Media 101 Twitter, Facebook, and blog subscription tip: Seek out and Follow the followers of people like you, follow people who live in the demographic of your business, do key word searches for people who may be interested in what you have to say; follow these people and engage with them. Following is so important because many of the people you reach out to and follow WILL follow you back.*

How to manage that goofy looking unbalanced number of followers/followees on Twitter? Check out Twitter applications such as TwitterKarma or FriendorFollow to un-follow people who do not follow you back.

Now go raise your follower count with a target audience in mind, and plans to engage and listen to them and you are a step closer to business success within Social Media.

If you would like to create a strong and effective Social Media Campaign and live in the Seattle area, please contact me. I am not a contractor, I do one on one sit-down appointments with people in exchange for wine or food! Also, Get on My Radar Screen!

Email: contact@seattlewinegal.com

*There is so much subjectivity within Social Media, and so many varying ideas. I encourage you to listen to other forms of methodology to find the one that fits best for you and your goals. This is just one of many ways of “doing Social Media”.

All Content Written by: Seattle Wine Gal

THE Most Important Social Media Marketing Business Strategy: Be Authentic

December 27, 2009 15 comments

Like most small business owners and “self- branders”, I used to have the wrong idea about how to ‘use’ Social Media.

Are you a wine shop owner or winery looking to add Social Media to your Marketing campaign? One of the biggest mistakes you can make is to focus solely on an increase in bottom line sales and conversion rates. Here is what happened to change my thinking, and why you should change yours now.

I ran a Social Media Campaign for a large international online retail fertility supplies corporation. I adopted the persona of @FertilAidAmy, the infertility world’s online source of trusted and accurate infertility information (having attained a degree in Women Studies and health, I was actually a legitimate trustworthy source of information). I will be frank with you. The number one goal we had as a company was to use Social Media to increase bottom line sales. Is this a bad thing? No, not at all; most companies are using Social Media for just that reason. It’s not so much about why you’re doing it, it’s how you go about it.

As FertilAid Amy, I slowly built a community, employed clever tactics to increase clicks on our website (and conversion rates), used coupons, contests and games to engage people, and ultimately increased bottom-lines sales quite significantly.

Here’s what I never bargained for, and what I realized the moment we saw this campaign become truly successful: I began to really, truly care. I was involved in the lives of the people in my online community, well beyond just trying to sell them stuff. I established trust, create a raport and gained a huge following for the simple reason that I began to honestly care and love my ‘target audience’ as real people, and friends. I believe that this reality was ‘sensed’ by my community, and this was the moment the campaign began to thrive. All of my aforementioned goals of bottom line sales etc. began to increase. I was being rewarded for being authentic, and my reason for doing Social Media began to change. I went from a sales person to a friend and trusted source of information, both seemingly and in reality.

When done well, the lines between Social Media done for profit and done because you care will begin to blur.

You may be asking yourself what is the intent behind Seattle Wine Gal? I am in no way going to mask the reality of my reasons for starting this Social Media presence. My Seattle Wine Gal campaign (using my love of wine) was originally intended to show future employers the level of Social Media engagement I am capable of. The moment I began to truly care for the people in the community I am engaging in, and my campaign shifted from ‘putting myself on the map’, to meeting new like-minded people, and creating real, true friendships, was the moment I realized that Seattle Wine Gal was a success. I do not feel like the timing was coincidental.

Be Authentic, create REAL friendships and connections, engage, stop trying to sell stuff (or at least do it in a more elegant way), Go beyond your business sense and enter an arena of mutual respect and care.

Start Giving a Damn… you will be amazed by the ‘results’, and the shift in how you view your clientele and the Social Media Community you created.

-Seattle Wine Gal

Social Media for Wineries and Wine Shops: Why is Everyone Talking About Gary Vaynerchuck?

December 24, 2009 21 comments

Wineries and Wine Shops interested in Social Media Marketing may be hearing the name Gary Vaynerchuck floating around. Even if you haven’t heard of him, or have some sort of objection to him, it’s important to at least know about this pioneer of wine marketing and personal branding. Author of Crush It, Gary is known as the Social Media Sommelier. Gary entered the wine industry by taking over his small family wine and liquor business. With a lot of hard work, he is now considered THE face of Interactive Internet Marketing for the wine industry (and well beyond). Check him out, read the book and get your butt in gear with your Social Media Marketing! If you would like more information about how to start your Social Media campaign, feel free to email me at SeattleWineGal@yahoo.com or find me on Linked’In, Twitter, or Facebook.

Check out this VIDEO! Gary Vaynerchuk – Social Media, Marketing & Personal Branding Guru