Archive

Posts Tagged ‘Washington State Wine’

Why Do Wineries Have Tasting Fees? One Perspective by Don Phelps, Hard Row to Hoe Vineyards

December 30, 2009 52 comments

I would like to warmly welcome and introduce Don Phelps, of Hard Row to Hoe Vineyards in Chelan, WA. Don is the author and guest of today’s post “Why Do Wineries Have Tasting Fees”. Having been a tasting room administrator myself for a number of years at a wine shop, I know very well why wine shops have a fee, but I wondered if this reason differed for wineries; it does! It’s surprising how many people do not understand just how much goes into getting that one taste of wine into their glass, and why, in fact a tasting fee is applied. Here is one vintners perspective:

As a small winery (2000 cases) we (Hard Row to Hoe) elected to institute a tasting fee at our tasting room. We did this primarily to protect ourselves against large groups that come on bus tours that historically taste wine, take up staff resources and leave without purchasing. This does happen! We also found that there were a small percentage of our visitors only interested in one thing – drinking free wine!

In our case the tasting fee is five dollars and applied toward the purchase of a bottle of wine if the customer decides to buy, so you can think of it as a non-refundable deposit.  It has been our experience that most folks buy at least one bottle of wine so we actually collect very few tasting fees, other than in the case of the large group tours.  For those that do winery tours just to taste and not buy, the tasting fee allows them to taste and leave without feeling an obligation to buy wine as you might if you tasted for free.

We welcome everyone to our tasting room and encourage big limo and bus tours to visit.  We believe that even if they do not buy on this visit, they will spread the word about the quality of the wine and the good time they had in the tasting room and will eventually be back. Word of mouth is our best advertising.

The bottom line to all of this is the fact that not charging a tasting fee drives the cost of wine up to every wine buyer because a winery has to recover their costs and make a return on their investment or go out of business.

So the next time you are out wine tasting think about the effort and expense the owners went through to produce a bottle of wine to open and share with you and you will better understand and appreciate the purpose of the tasting fee.

Thank you so very much Don, I really appreciate you taking the time to share your insights on tasting fees.

Find Hard Row to Hoe on Facebook and Twitter!

Visit their tasting room: Directions from Chelan: Follow Highway 150 towards Manson. Take a right at Mill Bay Casino on to Wapato Lake Rd., Ivan Morse Rd. is the second right. Look for Hard Row to Hoe winery signs, we are at #300 Ivan Morse Rd.

Or contact them by email! jumpintheboat@hardrow.com

Advertisements