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Posts Tagged ‘Wine’

Is the Type of Wine Glass You Drink Out of Important?

Over the years, I have collected wine stemware the same way I have collected wine itself- by the case. From ‘breathable’ glasses, to the entire Riedel Sommeliers series, which averages $100 a stem (note: there are about 15 glasses in the set). I never stopped and asked myself why it is that I enjoy stemware the way I do.

Is it the aesthetically pleasing  thin, perfectly hand-blown German, Austrian or Swiss made high end crystal or glass that appeals to me, or is it that it actually does make a difference in the way wine tastes?  I have, perhaps wrongfully, assumed that great wine needs a high-end, and varietal specific glass, to be enjoyed. Am I the product of someone’s clever marketing attempts? As a marketer myself, I have really stepped back to analyze my pre-existing beliefs and notions about wine stemware.

My order of 4 ‘The One’ wine glasses were delivered today. when I ordered them, I had no idea that the Master Sommelier Andrea Robinson, had only produced one glass for red wines. I figured this was the first glass of many of hers that I would end up adding to my collection. Here are the sentences on the side of the box the stems came in that have me so deep in contemplation right now.

“You Don’t Have to Add a Wing to Your House to Store Countless Confusing Glass Shapes. You Don’t Have to Spend More on Your Glasses Than You Do Your Wine”… “Blind Tasting After Blind Tasting Has Proven That [You Don’t Need a Different Stem To Get The Most Out of Each Type of Grape]”.

YOW Andrea! Thanks for the inspiration of ‘deep thoughts by Seattle Wine Gal’ that are happening this evening. I must note that I really enjoy drinking wine out of the glasses you designed. I have had a few types of red wine in the glasses, and loved the way the glass complimented each and every one. I can see myself putting these stems in very close reaching distance in my cupboard. I also love the height, and find that many of my glasses, including Champagne flutes, are too tall to store anywhere but the weird drawer above the stove that no one can reach. I am quite honest with my ‘reviews’, so I will admit that I’m not overtly fond of a wine glass that touches the bridge of my nose with each sip, but perhaps my sipping style is a bit crude. I am very happy with all of the questions the glass has raised for me, and judging by all of the comments, it’s a topic that interests a lot of people!

All content belongs to Barbara Evans. Please note that I was not paid by Andrea Robinson to endorse her glasses nor was I asked to promote them in any way.

Social Media Tips for the Wine Industry: Your Twitter Homepage

February 22, 2010 4 comments

The details of your Twitter homepage ARE important for your Social Media efforts.

  • Pay attention to your bio (use key words for best Search Engine Optimization (SEO)
  • Chose a hometown location of the closest city to you to maximize people’s search for you
  • Customize your background with completely free applications such as FreetwitterDesigner
  • Chose a high quality image that you keep consistent throughout your platforms (Facebook, blog etc)

Social Media Strategy or Tacky? Putting Twitter/Facebook Info on Wine Labels

January 19, 2010 50 comments

“Oh c’mon Seattle Wine Gal, I know you’re ‘into’ Social Media Marketing, but Twitter names on wine bottle labels? That’s just stupid”. Was something like that going through your mind when you read the title? OK, OK, understandable. While it may seem a little tacky, it could also be one of the most progressive social media marketing decision a winery could make right now! Here are a few pros and cons that I can think of for an idea like this. Please comment below to share your thoughts and to add to my pros and cons list.

Con:

  1. Social Media platforms are always changing; Twitter/Facebook/your blog may not always be around, how embarrassing for you when people cellaring your wine, see an outdated twitter/facebook/blog 5-10 years later when they open the wine!
  2. You may turn off a lot of people who feel that it is tacky and tasteless; losing some of your potential/existing clientele– it’s just too risky!
  3. Wine marketing has always been about selling more than just wine; you are selling an experience. A Twitter name on a wine bottle causes the wine to lose all romantic and traditional appeal.
  4. It creates a stressful situation for winery staff or vintners, who then have to constantly stay on top of their social media efforts, even during crush and other very busy times… too overwhelming!
  5. The marketing worth of the back of a wine label is alluring tasting notes and winery history- a Facebook web address is not alluring and will not help sell wine.

Pro:

  1. MAJOR increase in visibility in online social media communities, which IS the next/new way to market products.
  2. Increase in Twitter/Facebook/blog follower counts, which will help establish industry leadership in the social media space.
  3. You will be viewed as fun, hip and appealing to a younger target market.
  4. You are making yourself immediately accessible to your clientele (they can contact you and get ‘real time’ interaction with you and your followers).
  5. People WILL talk about you for having done something so bold– this is always a good thing.
  6. Your buyers will follow you on Facebook and Twitter and buy more wine after seeing your tweets/posts about upcoming deals; it is a way of continuing a relationship with them and creating loyalty- you will sell more wine!

Lets face it folks, when t.v. came out, companies were apprehensive to spend their marketing dollars on it; they stuck with radio until they realized how lucrative it was. When businesses started creating ‘websites’, many were apprehensive to do so (some companies still don’t have one)! We are in the age of twitter now; why not strike while the iron is hot? What do you say, is a Twitter name on a wine label like screw caps- beneficial and will slowly gain acceptance but currently risky due to potential alienation?

Seattle area and Woodinville Winery Tasting Room Guide From Social Media’s Seattle Wine Gal

December 28, 2009 10 comments
WOODINVILLE WINERIES TASTING ROOM HOURS PHONE ADDRESS
Adams Bench By Appointment only 425.408.1969 14360 160th Pl. N
Alexandria Nicole Cellars

Anton Ville Winery

Thursday- Sunday: 12:00 am – 5:00 p.m. Closed Monday – Wednesday.

Saturdays and Sundays 1:00 – 5:00pm

425.483.2968

425.883.8386

19501 144th Ave NE., Building C-900

19501 144th Ave NE, Suite D300

Baer Winery Saturdays 1:00-5:00pm and by Appointment 206.683.3393 9118 222nd St. SE
Betz Family Winery By Appointment only 425.861.9823 13244 Woodinville Redmond Road NE
Brian Carter Cellars Daily- 12:00 – 5:00pm 425.806.9463 14419 Wood- Red Rd NE
Chateau Ste-Michelle Daily 10:00am – 4:30pm 425-415-3658 14111 NE 145th St
Columbia Winery Daily 10:00am – 6:00pm 425.482.7490 14030 NE 145th ST
Covington Cellars Fridays, Saturdays and Sundays – 1:00-5:00pm 425.482.7490 18580 142nd Ave NE
Cuillin Hills Winery Saturdays – 12:00 – 4:00pm 425-415-8466 19501 144th Ave NE, Suite C-200
DeLille Cellars Daily 11am – 4:30pm 425-489-0544 P.O. Box 2233
Des Voigne Cellars Saturdays 1:00 – 5:00pm, Sundays 1:00 – 4:00pm 206-415-8466 19501 144th Ave NE Suite B-500
DiStefano Winery Fridays -3:00 -7:00pm, Saturdays and Sundays 12:00 – 5:00pm 425-487-1648 12280 Woodinville Dr. NE
Domaine Ste. Michelle Same as Chateau Ste. Michelle 425-415-3658 14111 NE 145th St
Edmonds Winery Saturday and Sunday – 1:00 – 5:00pm 425.774.8959 19501 144th ave NE D-700
Efeste Fridays, Saturdays, Sundays – 12:00 – 4:00pm 425.398.7200 19730 144th Ave NE
Facelli Winery Saturdays and Sundays – 12:00 – 4:00pm 425-488-1020 16120 Wood – Red. Rd. NE, Ste 1
Guardian Cellars Saturdays and Sundays 12:00 – 4:30pm 206.661.6733 19501 144th Ave NE # F1100
Hestia Cellars Saturdays 11:00am – 4:00pm 425.333.4270 18572 142nd Avenue NE
Hollywood Hill Vineyards Fridays 3:00 -7:00pm, Saturdays and Sundays -12:00 – 5:00pm 425.753.0093 Apple Farm Village, 14525 148th Ave NE, Suite 114
Januik Winery Daily -11:00am -5:00pm, Wednesdays -12:00 7:00pm 425-481-5502

JM Cellars Fridays -2:00 -6:00pm, Saturdays and Sundays 12:00 – 5:00pm 206-321-0052 14404 137th Pl. NE
Mark Ryan Winery Thurs. thru Sunday 12:00-5:00pm 206-910-7967 19501 144th Ave NE #F-900
Matthews Estate Mon. -Wed -2:00 -5:00pm, Thurs -Sun. -12:00 5:00pm 425-487-9810 16116 140th Place NE
Matthews Estate Tasting Room Saturdays and Sundays 12:00 – 5:00pm
Northwest Totem Cellars Saturdays – 12:00 – 4:00pm 425.877.7111 15810 NE 136th Place, Redmond
Novelty Hill Winery Daily -11:00am -5:00pm, Wednesdays -12:00 7:00pm 425-481-5502 14710 Woodinville-Redmond Rd. NE
Page Cellars Saturdays – 12:00 – 4:00pm, Sundays 1:00 – 5:00pm 253-232-9463 19495 144th Ave NE , Suite B 235
Patterson Cellars Friday, Saturday and Sunday 12:00 – 5:00pm 425.483.8600 19501 144th Avenue NE, Suite D-600
Pomum Cellars By appointment and select events 206.349.8159 18654 142nd Ave NE
Red Sky Winery Saturdays – 12:00 – 5:00pm $5.00 Tasting Fee 425-481-9864 19495 144th Avenue NE B220
Ross Andrew Winery Thurs. thru Sunday 12:00-5:00pm 206-369-3615 18512 142nd Ave. NE
Saintpaulia Vintners By appointment only 360-668-8585 14522 NE N Woodinville Way
Silver Lake Winery Mon. -Sat. -11:00am -5:00pm, Sunday 12:00 5:00pm 425.485.2437 15029 – A Wood – Red Rd
Sparkman Cellars Special Events and Appointment only 425-398-1405 19501 144th ave NE D-700
Stevens Winery Saturdays – 12:00 – 4:30pm 425-424-9463 18510 142nd Ave. NE
Vine & Sun No Tasting Room Hours
William Church Winery Saturdays -12:00 -4:00pm, Sundays 1:00 -4:00pm Feb. – Nov. 425.427.0764 19495 144th Ave NE suite A100
Woodhouse Family Cellars Daily 11:00am – 5:00pm 425-527-0608 15500 Wood-Red Rd. Ste C600
Woodinville Wine Cellars Saturdays – 12:00 – 5:00pm, Fridays by Appointment 425-481-8860 17721 132nd Ave NE
XSV Wines Saturday – 12:00 – 5:00pm, Sunday – 12:00 – 4:00pm 425.210.1554 19501 144th Ave NE #C300

Social Media for Wineries and Wine Shops: Why is Everyone Talking About Gary Vaynerchuck?

December 24, 2009 21 comments

Wineries and Wine Shops interested in Social Media Marketing may be hearing the name Gary Vaynerchuck floating around. Even if you haven’t heard of him, or have some sort of objection to him, it’s important to at least know about this pioneer of wine marketing and personal branding. Author of Crush It, Gary is known as the Social Media Sommelier. Gary entered the wine industry by taking over his small family wine and liquor business. With a lot of hard work, he is now considered THE face of Interactive Internet Marketing for the wine industry (and well beyond). Check him out, read the book and get your butt in gear with your Social Media Marketing! If you would like more information about how to start your Social Media campaign, feel free to email me at SeattleWineGal@yahoo.com or find me on Linked’In, Twitter, or Facebook.

Check out this VIDEO! Gary Vaynerchuk – Social Media, Marketing & Personal Branding Guru

Wineries & Wine Shops- Get on My Radar Screen to Increase Your Social Media Presence!

December 9, 2009 8 comments

Just a quick shout-out to wineries that are not in contact with me yet (even non-WA State wineries). Please connect with me and I will happily promote your winery and events on Twitter, Facebook, and my Social Media in the wine Industry Blog! Keep an ongoing relationship with me to give me updates about what is happening in and around your winery/tasting room, calendar events, new releases, special deals etc.

How to contact me with your events? Send me an email, Follow me on Twitter, Find me on Face book! Send me a message with the title: “radar”, and I will add you to my list of important wineries to promote.

Also, keep updated on my blog posts, and Tweets for tips on how to increase your Social Media know-how. I dish out the tips all day.

Love you guys and want you to succeed in this here new world of hip marketing.  🙂

Barbara Evans

SeattleWineGal@yahoo.com

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